It should go without saying that any business cannot expect to build a strong brand identity without good design. Design strategy can make or break the way a company is perceived, and this can fall heavily on logo design. It is most likely what your audience will see first when they encounter your brand, so you want to make sure your logo stands out (in a good way). It is the job of a logo to effectively reflect your brand and make sure it doesn’t get lost in the crowd. There are thousands of businesses out there, so logo design must constantly evolve and innovate in order to capture the attention of your audience.


As logo trends evolve from year to year, it is worth noting that not all trends are worth exploring. Sometimes a logo can do more harm than good, by not appropriately conveying your brand message or by looking dated or generic. The trends that are successful are created by innovative designers who understand the value of a great logo. That being said, trends should not govern your logo design. In choosing a direction for your brand’s logo and visual design, it is important to consider the products or services you are offering as well as the overall brand voice you wish to convey. Trends can, however, offer an excellent jumping off point and inspire creativity for your design team in creating something that is truly special.